Platform: Enolytics DTC

Summary:

What it is: Contact Sku First Order Date shows the date when each customer first purchased a specific wine or product SKU through any completed and paid order. This creates a timeline of when customers were introduced to each item in your portfolio.

How to use it:
• Track product adoption patterns to see which wines serve as "gateway" products that bring new customers into your portfolio
• Analyze customer journey timing by understanding the sequence and spacing of when customers try different wines

Tip: Combine this with purchase recency data to identify customers who tried a specific wine months ago but haven't reordered it — perfect candidates for targeted outreach about that wine.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The date when a contact first purchased a specific wine or product SKU through any completed and paid order. This metric helps identify when customers were introduced to particular wines in your portfolio, which is valuable for understanding product adoption patterns and customer journey timing. Only orders that have been fully completed and paid are included in this calculation.

Contact SKU History

Type: date

Format: mm/dd/yyyy