Platform: Enolytics DTC

Summary:

What it is: Wished Date shows the calendar date when an item was added to a customer's wish list, without including the specific time of day.

How to use it:
• Track wish list activity patterns over time to identify seasonal trends or promotional impact on customer interest
• Measure conversion timing by analyzing how long items sit on wish lists before customers actually purchase them

Tip: Use this date field to set up follow-up campaigns for items that have been on wish lists for 30, 60, or 90 days to help convert interest into sales.

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Quick Stats:

The calendar date when the item was added to the wish list, excluding time-of-day information. This date field is optimized for reporting and analysis, allowing wineries to track wish list trends over time and measure how long items remain pending before fulfillment.

This dimension is used in the following measures:

Type: date

Format: mm/dd/yyyy