Platform: Enolytics DTC

Summary:

What it is: Campaign Archived shows whether a marketing campaign has been archived in your marketing platform, with archived campaigns being older or inactive ones moved out of active campaign lists for organizational purposes.

How to use it:
• Filter out archived campaigns when analyzing current marketing performance to focus on active efforts rather than historical data
• Include archived campaigns when doing year-over-year comparisons or analyzing the full customer journey across all touchpoints

Tip: Use this as a quick way to clean up your campaign reporting - excluding archived campaigns helps you focus on what's currently driving results.

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Quick Stats:

Indicates whether the campaign has been archived in the source marketing platform. Archived campaigns are typically older or inactive campaigns that have been moved out of active campaign lists for organizational purposes. This flag helps filter reporting to focus on current, active marketing efforts versus historical campaigns.

Type: boolean