Platform: Enolytics DTC

Summary:

What it is: Marketing Flow Is Archived shows whether a marketing automation flow has been archived (retired but kept for reference) or is still active in your marketing platform.

How to use it:
• Filter out archived flows when analyzing current campaign performance to focus only on active automations that are actually running
• Include archived flows when doing historical analysis to understand the full picture of past marketing efforts and their impact on customer behavior

Tip: Use this as your first filter when building marketing reports - most of the time you'll want to exclude archived flows unless you're specifically researching what worked in the past.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the marketing flow has been archived or retired in the source marketing platform. Archived flows are typically inactive automations that are no longer in use but retained for historical reference or potential future reactivation. This flag helps distinguish between currently relevant flows and those that have been deprecated or replaced.

Marketing General

Type: boolean