Platform: Enolytics DTC

Summary:

What it is: Campaign Was Sent is a boolean field that shows whether a marketing message was successfully dispatched from your marketing platform. It's always TRUE in this dataset since only sent communications are tracked.

How to use it:
• Use as your baseline denominator when building marketing funnel reports to calculate delivery rates, open rates, and conversion metrics
• Filter by this field to ensure you're only analyzing campaigns that actually reached the send stage versus drafts or cancelled sends

Tip: Since this field is always TRUE in your data, it serves as the starting point for measuring how your sent campaigns perform through each stage of the marketing funnel.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the marketing message was successfully dispatched from the marketing platform to begin the delivery process. Set to TRUE when a send timestamp exists, representing the starting point of the marketing funnel. Always TRUE for records in this dataset since only sent communications are tracked. Used as the baseline denominator in funnel visualizations to calculate delivery rates, open rates, and other engagement metrics.

Marketing Activity

Type: boolean