Platform: Enolytics DTC

Summary:

What it is: Inventory Units Depleted shows the total number of bottles that left your inventory through any means - sales, tastings, breakage, staff consumption, or other reductions during the time period.

How to use it:
• Compare depletion against actual sales units to identify how much inventory went to non-revenue activities like tastings, samples, or shrinkage
• Track which wines are moving fastest overall (beyond just paid sales) to inform production planning and identify popular varieties for tastings

Tip: A significantly higher depletion than sales units often indicates heavy tasting room sampling or events usage - useful for calculating true cost per acquisition.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The quantity of bottles removed from inventory through sales, consumption, breakage, or other reductions over the measurement period. This metric captures all outbound inventory movement, providing insight into total product usage regardless of transaction type. Comparing depletion against sales revenue helps identify shrinkage, sampling, and complimentary usage patterns.

Inventory General

Type: float

Format: #,##0