Platform: Enolytics DTC

Summary:

What it is: Inventory 3-Month Average Daily Sales Rate shows the average number of bottles sold per day over the past 3 months for each wine, calculated across all your DTC channels (club, website, and tasting room sales combined).

How to use it:
• Spot trending wines early — identify which products are gaining momentum or losing steam based on recent sales velocity, perfect for adjusting inventory orders or promotional focus
• Make smarter allocation decisions — compare daily sales rates across your portfolio to determine which wines deserve more inventory investment and which might need marketing support

Tip: This 3-month window captures recent shifts better than longer lookback periods, so use it to catch seasonal trends or gauge how well recent marketing campaigns are driving specific wine sales.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The average number of bottles sold per day over the trailing 3 months, calculated at the wine name level across all DTC channels. This shorter lookback window captures recent demand trends and can signal shifts in product popularity or effectiveness of recent marketing initiatives.

Inventory General

Type: float

Format: #,##0.00