Platform: Enolytics DTC
Summary:
What it shows: A breakdown of your total wine club membership by generation and club tier. This ready-made report reveals which age groups make up your membership base across all your club programs — no setup needed, just open and analyze.
Who should use it:
• Club managers tracking membership demographics
• Marketing teams planning generation-specific campaigns
When to use it:
• Planning targeted marketing campaigns for different age groups
• Analyzing which generations are drawn to premium vs. entry-level clubs
• Presenting membership demographics to leadership or distributors
Questions this report answers:
• "How many Millennials vs. Gen X members do we have in each club?"
• "Which generation makes up the biggest portion of our wine club?"
• "Can I see a breakdown of our membership by age group?"
• "How do I find out if our premium clubs attract older or younger members?"
• "Where can I see generational demographics across all our club tiers?"
Tip: Use the Generation column to spot opportunities — if one age group is underrepresented, it might signal a marketing opportunity or pricing consideration for that demographic.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
📂 How to Access This Report
This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.
To open it:
Click the Bookmarks icon in the left sidebar
Look under Public Bookmarks
Open the folder: Club Reports
Click Total Members by Generation
Quick Stats:
0 filter(s) applied
2 dimension(s) displayed
1 measure(s) displayed
Report Page: Build Beyond Limits | Advanced Reporting
⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.
Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
📝 Original Description
Shows wine club membership breakdown by age generation and club tier to help managers analyze member demographics across programs.
Filters Applied
✅ No filters applied - this bookmark shows all available data.
📋 Columns Displayed
Dimensions:
Generation — The generation of the contact (Millennials, Boomers, etc)
Club Name — The name of the actual club as specified in the respective CRM. (eg. 3 Bottle Pinot Noir Club). A customer can belong to multiple clubs at once but the club itself can only exist once within the winery data.
Measures:
ℹ️ Additional Details
Bookmark ID:
ab59841f-d656-40dc-982f-16afbe4174f7