Platform: Enolytics DTC
Summary:
What it shows: This Wine Club dashboard breaks down your customer base into three key segments—current club members, past members, and customers who've never joined—so you can see who your most valuable customers are across each group. It's your go-to page for understanding customer loyalty patterns and identifying opportunities to grow your club membership.
Key visualizations: Three tabbed tables that segment your customers by their club membership history, with detailed customer profiles including purchase behavior, spending patterns, and engagement metrics. A filter panel lets you slice the data by time periods, purchase channels, or customer characteristics.
When to use it:
• When you're planning targeted marketing campaigns and need to identify high-value prospects for club conversion
• During quarterly business reviews to assess club member retention and understand what makes your best customers tick
Questions this page answers:
• Who are my highest-spending customers who aren't club members yet?
• Can I see which past club members might be good candidates to win back?
• How do I compare the value of current members versus non-members?
• Where can I find customers who spend like club members but haven't joined?
• Which former club members were most valuable before they left?
Tip: Start with the "Never A Member" tab to find your hidden gems—customers with high Wine Spending Coefficients who purchase frequently but haven't joined your club yet. These are often your easiest conversion targets.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Wine Club
Menu: WC - Who Are
Visual components: 5
Tabs
This page has multiple views you can switch between:
Current Members (default)
Table: Current Members
Net Sales YTD
Orders (Excl $0) YTD
Net Sales All Time
Net Sales All Time (Excl Club)
Orders (Excl $0) All Time
Wine Spending Coefficient
Contact Url
Customer Number
Full Name
Email
Contact Phone
Tenure In Months
RFM Category
Contact Days Since Last Communication
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Preferred Communication Channel
Contact Marketing Responsiveness
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status
Past Members
Table: Never Member
Net Sales YTD
Orders (Excl $0) YTD
Net Sales All Time
Orders (Excl $0) All Time
Wine Spending Coefficient
Contact Url
Full Name
Customer Number
Contact Email
Contact Phone
RFM Category
Contact Days Since Last Communication
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Preferred Communication Channel
Contact Marketing Responsiveness
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status
Never A Member
Table: Excluded Members
Net Sales YTD
Orders (Excl $0) YTD
Net Sales All Time
Net Sales All Time (Excl Club)
Orders (Excl $0) All Time
Wine Spending Coefficient
Contact Url
Customer Number
Full Name
Email
Contact Phone
Tenure In Months
Detailed Club Status
RFM Category
Table: Past Members
Net Sales YTD
Orders (Excl $0) YTD
Net Sales All Time
Orders (Excl $0) All Time
Wine Spending Coefficient
Contact Url
Full Name
Customer Number
Contact Email
Contact Phone
Contact Months Since Last Order
RFM Category
Last Cancelled Date
Last Cancellation Reason
Last Cancellation Comments
Contact Days Since Last Communication
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Preferred Communication Channel
Contact Marketing Responsiveness
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status