Platform: Enolytics DTC
Summary:
What it shows: This Sales dashboard reveals where your wine sales are happening geographically and through which channels, giving you a complete picture of your sales distribution patterns. It's your go-to page for understanding regional performance and identifying opportunities in different markets.
Key visualizations: Interactive geographic maps and charts show sales performance by state, metro area, and city, while channel analysis breaks down sales across your wine club, website, and tasting room. Year-over-year comparison tools help you spot growth trends, and summary tables provide detailed performance metrics you can drill down from state level all the way to zip code.
When to use it:
• Planning marketing campaigns or events in specific regions to focus efforts where you're already strong or identify untapped markets
• Analyzing which sales channels perform best in different geographic areas to optimize your distribution strategy
Questions this page answers:
• Where are most of our wine sales coming from geographically?
• Which states or metro areas should we focus our marketing efforts on?
• How do our wine club, tasting room, and online sales compare across different regions?
• Are our sales growing or declining in specific markets compared to last year?
• Can I see detailed performance data for a specific city or zip code?
Tip: Use the drill-through options to start broad with state-level data, then narrow down to metro areas and cities to discover pockets of opportunity you might have missed in the bigger picture.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Sales
Menu: Sales - Where Did
Default drill-through: Contact State
Drill-through options: Contact State, Metro Area, Small Metro Area, City, Contact Zip Code, Distance To Winery
Visual components: 16
Tabs
This page has multiple views you can switch between:
GeoMaps (default)
Bar Chart: Geographic Performance
Net Sales CP
Cases Sold (9L) CP (Excl $0)
Distinct Purchasers (Excl $0) CP
Items (Excl $0) CP
AOV (Excl $0) CP
Net Sales Wine CP
AOV Wine (Excl $0) CP
General Dimension - Geo (drill-through: Contact State, Metro Area, Small Metro Area, City, Contact Zip Code, Distance To Winery)
Input Field: Geo
General Overview > Charts
Input Field: Geo
Treemap: Net Sales - State & Metro Area
Net Sales CP
Contact State
Large Metro Area
Bar Chart: State Performance
Net Sales CP
Cases Sold (9L) CP (Excl $0)
Distinct Purchasers (Excl $0) CP
General Dimension - Geo (drill-through: Contact State, Metro Area, Small Metro Area, City, Contact Zip Code, Distance To Winery)
Sales Summary > Channel
Bar Chart: Net Sales By Channel Normalized
Net Sales CP
Contact State
Channel Type
Input Field: Geo
Bar Chart: Net Sales By Channel
Net Sales CP
General Dimension - Geo (drill-through: Contact State, Metro Area, Small Metro Area, City, Contact Zip Code, Distance To Winery)
Channel Type
Sales Summary > YoY Compare
Input Field: Geo
Scatter Plot: Net Sales vs Net Sales Δ%
Net Sales CP
Net Sales Δ%
General Dimension - Geo (drill-through: Contact State, Metro Area, Small Metro Area, City, Contact Zip Code, Distance To Winery)
Bar Chart: Net Sales Comparison to Previous Period
Net Sales CP
Net Sales PP
General Dimension - Geo (drill-through: Contact State, Metro Area, Small Metro Area, City, Contact Zip Code, Distance To Winery)
Sales Summary > Summary
Table: Summary
Gross Sales (Excl $0) CP
Discounts % (Excl $0) CP
Net Sales CP
Handling CP
Shipping CP
Taxes CP
Total Amt CP
Tips CP
Total After Tips CP
Deposit CP
General Dimension - Geo (drill-through: Contact State, Metro Area, Small Metro Area, City, Contact Zip Code, Distance To Winery)
Input Field: Geo
Performance
Table: Performance
Discounts (%) CP (Excl $0)
Net Sales CP
Distinct Purchasers (Excl $0) CP
AOV CP (Excl $0)
Customer Value CP
% Margin CP (Excl $0)
Net Sales Per Case CP (Excl $0)
Avg Bottles Per Order CP (Excl $0)
Avg Price Per Bottle CP (Excl $0)
Unique Customers CP (Excl $0)
Cases Sold (9L) CP (Excl $0)
Bottles (750ml) CP (Excl $0)
Orders CP (Excl $0)
General Dimension - Geo (drill-through: Contact State, Metro Area, Small Metro Area, City, Contact Zip Code, Distance To Winery)
Input Field: Demograpics