Platform: Enolytics DTC
Summary:
What it shows: The Campaign Details dashboard gives you a complete view of your marketing performance across email, text, and personal outreach campaigns. This Marketing category page helps you track everything from engagement rates to revenue attribution, so you can see which campaigns are actually driving sales.
Key visualizations: The default Campaign Performance tab displays eight gauge charts tracking key metrics like email unsubscribes, attributed orders, and net sales, plus bar charts showing campaign volume and performance trends. Separate tabs break down Email Campaigns, Text Campaigns, and Personal Outreach with their own engagement metrics, revenue attribution, and detailed campaign tables.
When to use it:
• When you need to evaluate which marketing channels (email, text, personal outreach) are generating the most revenue and wine club sign-ups
• Before planning your next campaign budget to see where you're getting the best return on marketing investment
Questions this page answers:
• How do I see which email campaigns drove the most wine sales?
• Where can I find my text message engagement rates compared to email?
• Can I view the revenue attributed to each individual marketing campaign?
• How do I check if my marketing is driving too many unsubscribes?
• Which type of outreach works best for converting customers to wine club members?
Tip: Use the filter panel to focus on specific time periods or customer segments to better understand seasonal campaign performance or how different buyer profiles respond to your marketing.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Marketing
Menu: Marketing - Campaign Details
Visual components: 22
Tabs
This page has multiple views you can switch between:
Campaign Performance (default)
Gauge Chart: Avg Net Sales Per Campaign CP
Avg Attributed Total Per Campaign Sent CP
Gauge Chart: # of Email Unsubscribed CP
# of Email Unsubscribed CP
Gauge Chart: Attributed Orders CP
Attributed Orders CP
Gauge Chart: Attributed Net Sales CP
Attributed Order Total CP
Gauge Chart: % of Email Campaigns Clicked CP
Email Campaigns Clicked % CP
Gauge Chart: % of Email Campaigns Opened CP
Email Campaigns Opened % CP
Gauge Chart: % of Email Campaigns Delivered CP
Email Campaigns Delivered % CP
Gauge Chart: % of Text Campaigns Replied CP
Text Campaigns Replied % CP
Bar Chart: Campaigns Sent CP
# of Campaigns Sent CP
Marketing Channel Type
Bar Chart: Campaign Performance CP
Attributed Order Total CP
Avg Attributed Total Per Campaign Sent CP
Attributed AOV CP
Source Name
Source System
Marketing > Email Campaigns
Gauge Chart: Avg Emails Per Contact CP
Avg # of Email Campaigns Sent Per Contact CP
Gauge Chart: Avg Engagement Score CP
Avg Engagement Score All Time
Gauge Chart: Attributed Orders CP
Attributed Orders CP
Gauge Chart: Avg Net Sales Per Email CP
Avg Attributed Total Per Campaign Sent CP
Table: Email Campaign Details CP
Attributed Order Total All Time
Avg Engagement Score All Time
First Name
Last Name
Email
Source System
Source Name
Customer Action
Engagement Source
Is Engaged
Resulted In Sale
Sent Date
Sent At
Delivered Date
Opened Date
Clicked Date
Has Bounced
Bounced Date
Has Unsubscribed
Unsubscribed Date
Phone Number
Profile Eid
Marketing > Text Campaigns
Gauge Chart: Avg Texts Per Contact CP
Avg # of Text Campaigns Sent Per Contact CP
Gauge Chart: Avg Engagement Score CP
Avg Text Engagement Score All Time
Gauge Chart: Attributed Orders CP
Attributed Orders CP
Gauge Chart: Avg Net Sales Per Text CP
Avg Attributed Total Per Campaign Sent CP
Table: Text Campaign Details CP
Attributed Order Total All Time
Avg Text Engagement Score All Time
First Name
Last Name
Phone Number
Source System
Source Name
Customer Action
Sms Engagement Score
Engagement Source
Is Engaged
Resulted In Sale
Sent Date
Sent At
Replied Date
Email
Marketing > Personal Outreach
Table: Personal Outreach Campaign Details CP
Attributed Order Total All Time
Sent Date
Customer Number
First Name
Last Name
Phone Number
Email
Comm Related To
Source Name
Contact Note
Resulted In Sale
Crm Order Number
Comm Rating
Contact Sales Associate
Has Requested Call Back
Requested Call Back Date