Platform: Enolytics DTC

Summary:

What it is: Campaign Attributed Order Total shows the dollar value of orders directly attributed to specific marketing campaigns or automated flows, using last-touch attribution within a 72-hour window after the customer receives the message.

How to use it:
• Calculate campaign ROI by comparing attributed revenue against campaign costs to see which email campaigns, flows, or marketing touchpoints generate the most sales
• Identify your highest-performing marketing messages by analyzing which campaigns consistently drive larger order values, not just more orders

Tip: NULL values mean the engagement didn't result in a tracked sale within 72 hours - this is normal and expected, as not every marketing touchpoint leads to immediate purchases.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The total dollar value of an order that was directly attributed to this marketing engagement. Attribution is assigned when a customer places a discretionary (non-club, non-allocation, non-event) order within 72 hours of receiving the campaign or flow message, using last-touch attribution logic. NULL values indicate the engagement did not result in a tracked sale within the attribution window.

Marketing Activity

Type: float

Format: $ #,##0