Platform: Enolytics DTC

Summary:

What it is: Contact Days Since Web Purchase Prediction Created shows how many days have passed since the current Web purchase prediction (from Sell More Now) was first generated for each contact.

How to use it:
• Target contacts with newly created predictions (0-2 days) for immediate follow-up campaigns while their likelihood to purchase is fresh
• Identify contacts with older predictions (30+ days) that may need refreshed scoring or different messaging approaches

Tip: Use tight date ranges like 0-2 days to capture contacts with the most current purchase predictions for your marketing campaigns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of days since the current Web purchase prediction, in Sell More Now, was first created. Calculated as DATE_DIFF(CURRENT_DATE(), web_prediction_created_date, DAY). Used for campaign targeting — e.g., BETWEEN 0 AND 2 to capture newly created predictions.

Type: int

Format: #,##0