Platform: Enolytics DTC

Summary:

What it is: Mailchimp Average Click Rate shows the historical average email click rate for customers in your Mailchimp campaigns. This metric is only available for wineries using Mailchimp as their email marketing platform.

How to use it:
• Identify your most engaged email subscribers by filtering for higher click rates, then cross-reference with purchase behavior to find customers who engage digitally but may need encouragement to buy
• Segment customers by click rate performance to create targeted re-engagement campaigns for low-clickers or VIP offers for your most active email subscribers

Tip: Remember that click rates vary significantly by email type and season - a customer's average might reflect holiday promotions versus regular newsletters, so consider the context when evaluating engagement levels.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Historical average email open rate from the marketing platform. Only available from Mailchimp; NULL for other platforms.

Type: float

Format: ##0%