Platform: Enolytics DTC

Summary:

What it is: Campaign SMS Engagement Score rates SMS marketing performance on a 0-5 scale, where delivered messages score 3, replies score 4, and link clicks score 5 (highest engagement). This scoring system is calibrated to match email engagement metrics, making it easy to compare SMS and email campaign performance side-by-side.

How to use it:
• Compare SMS campaign effectiveness by filtering for scores of 4-5 to identify your most engaging SMS content and timing
• Benchmark SMS performance against email campaigns since the scoring systems are aligned (delivered SMS = email opens at score 3)

Tip: Focus on campaigns with high reply rates (score 4) to understand what messaging resonates enough to prompt customer responses.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

A numeric scoring system designed specifically for SMS marketing performance comparisons, ranging from 0 to 5. Delivered SMS messages receive a score of 3 (equivalent to email opens) to enable fair cross-channel comparisons, since SMS delivery confirmation is more reliable than email open tracking. Replied messages score 4, clicked links score 5 (highest engagement), while sent-only messages score 1 and bounced messages score 0. NULL for all email campaigns.

Marketing Activity

Type: int

Format: #,##0