Platform: Enolytics DTC

Summary:

What it is: Days Since Previous POS Order shows the number of days between a customer's current tasting room visit and their last tasting room visit. You'll see NULL values for online orders and first-time visitors, plus 0 for same-day return visits.

How to use it:
• Identify your most engaged visitors by filtering for customers with short gaps between visits (7-30 days) to understand what drives repeat tasting room traffic
• Spot win-back opportunities by finding customers with longer gaps (90+ days) who might benefit from targeted tasting room promotions or event invitations

Tip: Focus on customers with 30-90 day gaps — they're engaged enough to return but not so frequent that they don't need encouragement.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of days between this tasting room order and the contact's previous tasting room order. NULL for non-tasting-room orders and for the contact's first tasting room visit. 0 indicates same-day visits.

Type: int

Format: #,##0