Platform: Enolytics DTC

Summary:

What it is: Days Since Previous Web Order shows the number of days between a customer's current website order and their previous website order, helping you track the purchasing rhythm of your online customers.

How to use it:
• Identify purchasing patterns by analyzing the typical gaps between website orders for different customer segments — are your repeat online buyers ordering every 30 days, 90 days, or sporadically?
• Spot opportunities for re-engagement by finding customers whose current gap is much longer than their historical pattern, indicating they might need a nudge to return

Tip: This field is NULL for tasting room and club orders, as well as for each customer's very first website purchase, so filter accordingly when analyzing online buying behavior.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of days between this website order and the contact's previous website order. NULL for non-website orders and for the contact's first website order.

Type: int

Format: #,##0