Platform: Enolytics DTC

Summary:

What it is: Membership Retention Level assigns priority labels to customers based on their risk of leaving your wine club or their value for retention efforts.

How to use it:
• Filter to "High Priority" or "At Risk" segments to focus retention campaigns on members most likely to cancel or who represent significant revenue impact
• Compare retention level performance across different time periods to see if your member engagement strategies are moving people into lower-risk categories

Tip: Use this alongside Membership Status to distinguish between members who are already "On Hold" versus active members who might be showing early warning signs of churn.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Label describing the retention priority level

Type: string