Platform: Enolytics DTC

Summary:

What it is: Tip Total captures the total gratuity amount customers paid for an order, which serves as the basis for calculating tip allocation to individual items since tips are tracked at the order level rather than per item.

How to use it:
• Analyze tipping patterns across different channels to see whether tasting room visits generate higher tips than other sales channels
• Track tip performance by staff member or time period to identify your best service performers and peak tipping occasions

Tip: Since tips are only recorded at the order level, this field becomes essential when you need to proportionally distribute tip amounts back to individual products or staff members for commission calculations.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

This is the total tips paid by the customer for this order. This is als the value we will use to recalculate the tips for a specific item as tips are only defined at the order level and not at the order_item level.

Type: float

Format: $#,###.#0