Platform: Enolytics DTC

Summary:

What it is: Total After Tip captures the complete amount charged to the customer for each order, including the base order total plus shipping, taxes, deposits, and any tips.

How to use it:
• Analyze your true revenue per transaction by looking at what customers actually paid, not just product prices
• Compare customer spending patterns across channels - do tasting room visitors tip more, or do online orders have higher shipping that affects total spend?

Tip: This is your most accurate measure of actual customer spending, so use it instead of base order amounts when calculating true AOV or customer lifetime value.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

This is the total amount of the order, including shipping, taxes, deposits and tips charged to the customer for this order.

This dimension is used in the following measures:

Type: float

Format: $#,###.#0