Platform: Enolytics DTC

Summary:

What it is: Shipping Total shows the actual shipping charges paid by the customer on each order, with many orders showing $0 when complimentary shipping was offered.

How to use it:
• Track shipping revenue and analyze how shipping costs impact order behavior across different customer segments or channels
• Calculate true profit margins by factoring in both product revenue and shipping charges collected

Tip: Remember that $0 values don't mean the order wasn't shipped - many wineries offer free shipping promotions, especially for club members or orders above certain thresholds.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

This is the total shipping charged to the customer for this order. Often orders can be shipped with complimentary shipping so it does not have to have a value even if the order delivery method is 'Ship'. This is als the value we will use to recalculate the shipping costs for a specific item as shipping is only defined at the order level and not at the order_item level.

This dimension is used in the following measures:

Type: float

Format: $#,###.#0