Platform: Enolytics DTC

Summary:

What it is: Sub Total shows the net sales amount for each order, excluding shipping, taxes, tips, and deposits - essentially the pure product revenue from that transaction.

How to use it:
• Analyze true product performance by filtering out ancillary fees to see what customers actually spend on wine and merchandise
• Compare net sales across different channels (club vs tasting room vs website) to understand where your highest-value product sales happen

Tip: This should match the sum of all individual line items in the order - use it as a reliability check when analyzing order-level vs item-level data.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

This is the sub total or Net Sales for the entire order. It excludes shipping, taxes, tips or deposits. This should match the total Net Sales of all items in the order items table and will need a check in the final table to ensure they are indeed the same.

This dimension is used in the following measures:

Type: float

Format: $#,###.#0