Platform: Enolytics DTC

Summary:

What it is: Membership Total Downgrades counts how many times a club member received a shipment worth less than their default package value, tracking when members customize down from their standard allocation.

How to use it:
• Identify members who frequently reduce their shipments to understand satisfaction issues or budget constraints that might lead to churn
• Spot seasonal patterns in downgrades to anticipate revenue dips and adjust retention strategies accordingly

Tip: Members with consistently high downgrade counts may benefit from being moved to a lower-tier club level rather than continuing to modify shipments.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Count of shipped shipments where the member spent less than the default package value (value_change_from_default < 0).

Type: int

Format: #,##0