Platform: Enolytics DTC

Summary:

What it is: Club Shipment Customization shows whether a club member customized their shipment relative to the default package value — 'Upgrade' when they spent more, 'Downgrade' when they spent less, or 'No Change' when they kept the original value.

How to use it:
• Track how often members modify their default shipments to understand engagement with customization options and identify opportunities to promote upgrades
• Analyze revenue impact by comparing members who consistently upgrade versus those who downgrade to optimize default package pricing and offerings

Tip: Focus on members with frequent upgrades — they're prime candidates for higher-tier club memberships or premium wine offerings.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Classifies how the member customized the shipment relative to the default package value. 'Upgrade' when the member spent more, 'Downgrade' when less, 'No Change' when equal.

Type: string