Platform: Enolytics DTC

Summary:

What it is: Club Shipment Is Downgrade shows TRUE when a club member spent less than their default shipment value by reducing quantities, removing items, or making substitutions that lowered the total below the standard package amount.

How to use it:
• Calculate downgrade rates across different member segments to identify patterns in price sensitivity or product satisfaction issues
• Filter to TRUE values to find members who consistently modify their shipments downward, signaling potential retention risks or opportunities for better product curation

Tip: High downgrade rates might indicate your default shipments are priced above member comfort zones or include products that don't match their preferences—both actionable insights for your wine club strategy.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Boolean flag indicating whether the member spent less than the default shipment value. Set to TRUE when the member reduced quantities, removed items, or made substitutions that lowered the total product value below the standard package amount. Use this field to easily identify and calculate downgrade rates, which can signal price sensitivity, product preference issues, or dissatisfaction with default selections.

Club Shipment General

Type: boolean