Platform: Enolytics DTC

Summary:

What it is: Club Shipment Value Change Percent From Default shows the percentage difference between what a club member actually spent on their shipment versus their default package price, with negative values indicating downgrades and positive values showing upgrades.

How to use it:

• Track customization trends — identify which members consistently upgrade (+20%) versus those who downgrade (-15%) to understand engagement and value perception across different club tiers

• Spot revenue opportunities — find members with frequent downgrades who might benefit from a different club tier, or identify your biggest upgraders for VIP treatment

Tip: Since this is normalized as a percentage, you can meaningfully compare customization behavior between your $50 and $150 club tiers — a +25% upgrade tells the same engagement story regardless of the base price.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The percentage change between the actual shipment value and the default club package price, calculated as the value change divided by the default package value. A value of -15.5 indicates the member spent 15.5% less than the default package through downgrades or removals, while +20.0 means they spent 20% more through additions or quantity increases. This normalized metric allows for meaningful comparison of customization behavior across different club tiers and price points.

Club Shipment General

Type: float

Format: ##0.0%;-##0.0%