Platform: Enolytics DTC

Summary:

What it is: Club Shipment Value Change From Default shows the dollar difference between what a club member actually spent on their shipment versus their base club package price. Positive values mean they upgraded and spent more, while negative values indicate they downgraded and spent less than their default allocation.

How to use it:
• Track which members consistently upgrade their shipments to identify your most engaged club customers who might be candidates for higher-tier memberships
• Calculate the total revenue impact of club customizations across your program to understand how much additional revenue comes from member upgrades versus losses from downgrades

Tip: Filter for consistently positive values to find members who regularly spend above their club tier—these customers might be ready for a premium membership upgrade.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The dollar amount difference between what the member actually spent on this shipment and the intended value of their default club package allocation. Positive values indicate the member upgraded their shipment and spent more than the base package price, while negative values indicate a downgrade where they spent less. This metric is essential for understanding club customization behavior and calculating the net revenue impact of member modifications across the club program.

Club Shipment General

Type: float

Format: $#,###.#0