Platform: Enolytics DTC

Summary:

What it is: Membership Total Skipped shows the total number of shipments a member has skipped during their entire membership history. This includes any shipment marked as 'Skipped' or 'Skip' in the processing status.

How to use it:
• Identify members with high skip patterns to understand engagement issues or seasonal preferences that might affect retention
• Segment members by skip behavior to create targeted campaigns — those who skip frequently might need different wine styles or shipment timing

Tip: Members with multiple skips aren't necessarily disengaged — they might have specific preferences or timing needs that could be addressed through personalized offers or flexible scheduling options.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Count of skipped shipments for this membership. A shipment is skipped when processing_status is 'Skipped' or 'Skip'.

Type: int

Format: #,##0