Platform: Enolytics DTC

Summary:

Membership Total Shipments counts the total number of club package shipments for each membership, including both packages that were shipped and those that were skipped.

What it is: Membership Total Shipments shows the cumulative count of all scheduled shipment cycles for a club membership, whether the customer received their wine or chose to skip that shipment.

How to use it:
• Analyze membership engagement and longevity by seeing how many shipment cycles members have been through
• Identify your most tenured club members and track retention patterns across different shipment counts

Tip: Remember that skipped shipments still count toward the total, so this reflects membership duration rather than actual wine received.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total number of club package shipments for this membership, including both shipped and skipped shipments.

Type: int

Format: #,##0