Platform: Enolytics DTC

Summary:

What it is: Membership Total Shipped shows how many wine club shipments have actually been delivered to each member (excluding any shipments they skipped).

How to use it:
• Identify your most engaged club members by finding those with the highest shipment counts - these are your most loyal customers who consistently receive their wines
• Spot members who might be disengaging by filtering for low shipment counts relative to how long they've been members, which could signal increased skipping behavior

Tip: Compare this against membership tenure to find members who skip frequently - a low shipment count for a long-term member might indicate they're at risk of canceling.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Count of non-skipped (shipped) shipments for this membership.

Type: int

Format: #,##0