Platform: Enolytics DTC

Summary:

What it is: Contact Email Clicked Count shows the total number of marketing emails where a contact clicked on a link, giving you a clear measure of email engagement activity.

How to use it:
• Identify your most engaged email subscribers by filtering for high click counts to target them with exclusive offers or VIP experiences
• Segment customers by engagement level (high clickers vs. low clickers) to tailor your email frequency and content strategy

Tip: Combine this with purchase data to see if high email engagement translates to actual wine purchases — sometimes your most active clickers aren't your biggest spenders.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total number of marketing emails with a link click.

Type: int

Format: #,##0