Platform: Enolytics DTC

Summary:

What it is: Contact Email Opened Count shows the total number of marketing emails each contact has opened across all your email campaigns.

How to use it:
• Identify your most engaged email subscribers by filtering for contacts with high open counts to create VIP segments or special offers
• Compare email engagement across different customer segments (club members vs. non-members, high spenders vs. occasional buyers) to tailor your messaging strategy

Tip: Look for contacts with zero opens who have made recent purchases — they might be interested but not engaging with email, suggesting a need for different communication channels or subject line optimization.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total number of marketing emails opened.

Type: int

Format: #,##0