Platform: Enolytics DTC

Summary:

What it is: Contact Email Sent Count shows the total number of marketing emails sent to each customer, giving you visibility into their email engagement volume.

How to use it:
• Identify customers who may be experiencing email fatigue by filtering for high send counts, then cross-reference with engagement rates to spot potential over-messaging
• Segment customers by email frequency to test different messaging cadences - compare purchase behavior between high-touch and low-touch email groups

Tip: Look for customers with high email counts but low engagement scores - they might be good candidates for a "win-back" campaign with reduced frequency or different content.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total number of marketing emails sent.

Type: int

Format: #,##0