Platform: Enolytics DTC

Summary:

What it is: Contact Text Clicked Count shows the total number of marketing text messages where the contact clicked on a link, tracking text message engagement at the individual customer level.

How to use it:
• Identify your most engaged text subscribers to create VIP segments for exclusive offers or early access to new releases
• Compare text engagement alongside email and other channel metrics to build complete customer communication preferences and optimize your marketing mix

Tip: Look for customers with high text click counts but low recent purchase activity — they're engaged but may need a different offer or call-to-action to convert.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total number of marketing texts with a link click.

Type: int

Format: #,##0