Platform: Enolytics DTC

Summary:

What it is: Membership Affluence Ratio adjusts club risk assessments based on a customer's affluence level, providing a ratio that helps contextualize member behavior within their spending capacity.

How to use it:
• Refine club member risk scoring by accounting for affluent customers who may have different engagement patterns than average spenders
• Identify high-value members whose club activity might appear concerning in standard metrics but makes sense given their affluence profile

Tip: Use this alongside Wine Spending Coefficient to get a complete picture of how member spending and risk relate to their overall affluence level.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

adjustment of club risk based on affluence

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