Platform: Enolytics DTC

Summary:

What it is: Membership Last Club Ratio At Cancellation shows the club journey risk ratio at the exact moment a member cancelled their subscription, and only appears for cancelled memberships.

How to use it:
• Analyze what risk threshold tends to trigger cancellations — if most cancelled members had ratios above 0.8, that's a clear warning signal for your current at-risk members
• Compare cancellation ratios across different time periods to see if your retention strategies are helping members stick around longer even when they hit risky territory

Tip: Since this only populates for cancelled memberships, pair it with current members' club ratios to identify who might be approaching the same danger zone.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The club journey risk ratio at the time the membership was cancelled. Only populated for cancelled memberships.

Type: float

Format: ##0%