Platform: Enolytics DTC

Summary:

What it is: Membership Last Affluence Ratio At Cancellation captures the affluence-based risk score that was assigned to a club member at the moment they cancelled their membership, helping you understand the spending profile of members you've lost.

How to use it:
• Analyze whether you're losing high-value members by filtering for cancelled memberships with high affluence ratios, which could indicate retention issues with your best customers
• Compare affluence ratios at cancellation across different time periods to spot trends in member quality loss and prioritize retention efforts accordingly

Tip: Since this only populates for cancelled memberships, pair it with cancellation date to identify if certain periods correlate with losing higher-value members.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The affluence-based risk ratio at the time the membership was cancelled. Only populated for cancelled memberships.

Type: float

Format: ##0.0%