Platform: Enolytics DTC

Summary:

What it is: Membership Last Shipment Date shows the date of the most recent club shipment for each membership, using actual shipment data when available or falling back to the latest club order date.

How to use it:
• Identify memberships with stale or overdue shipments by filtering for dates older than your typical shipping cycle
• Analyze shipment timing patterns to optimize fulfillment schedules and catch potential delivery issues before they impact member satisfaction

Tip: For wineries without detailed shipment tracking, this field uses order dates as a proxy, so recent dates indicate recent club activity even if the physical shipment timing differs.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date of the most recent club shipment for this membership. For vendors with actual shipment data (C7), this is the process_date of the latest club package shipment. For non-C7 vendors, this falls back to the date of the most recent club order.

Type: date

Format: mm/dd/yyyy