Platform: Enolytics DTC

Summary:

What it is: Membership Combined Last Club Order Ratio shows the ratio calculation related to a club member's most recent club order, though the specific calculation methodology isn't detailed in the source data.

How to use it:
• Compare club members based on their recent ordering patterns to identify engagement trends
• Segment members for targeted retention campaigns based on their club order ratio metrics

Tip: Since the exact ratio calculation isn't specified, explore the data range to understand what values indicate strong vs. weak club engagement for your specific winery.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Combined last club order ratio

Type: float

Format: ##0%