Platform: Enolytics DTC

Summary:

What it is: Membership Last Club Order Ratio shows how a club member's most recent order compares to their typical club order size, expressed as a ratio where 1.0 means their last order matched their average.

How to use it:
• Identify members whose recent orders are significantly larger or smaller than usual - values above 2.0 might indicate upselling success, while values below 0.5 could signal disengagement
• Spot members experiencing major spending changes to trigger retention outreach or recognize high-value moments in their customer journey

Tip: Filter for ratios below 0.3 to find members whose last order was dramatically smaller than normal - these could be at-risk for downgrading or churning.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Ratio of last club order value to average club order value.

Type: float

Format: ##0%