Platform: Enolytics DTC

Summary:

What it is: Membership Generation Ratio shows an adjustment factor applied to club risk calculations based on the generation or cohort when a member joined the wine club.

How to use it:
• Compare retention risk across different membership generations to identify which cohorts are more likely to cancel or go on hold
• Adjust your retention strategies based on generational patterns - newer members might need different touchpoints than long-term members

Tip: Look for patterns where certain membership generations have consistently higher or lower ratios, which can reveal insights about onboarding effectiveness or external factors that influenced specific cohorts.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

adjustment of club risk based on generation

Type: float

Format: ##0%