Platform: Enolytics DTC
Summary:
What it shows: This dashboard provides a high-level overview of your wine club's most important performance metrics and trends. It's part of the Wine Club analytics category and gives you both primary and secondary KPIs to quickly assess club health and growth.
Key visualizations: The page features two tabs of KPI cards (8 primary metrics and 7 secondary metrics), plus a waterfall chart and combo chart that are always visible. A filter panel lets you customize the data view across all visualizations.
When to use it:
• Getting a quick snapshot of wine club performance for executive reporting or monthly reviews
• Identifying trends and changes in key club metrics before diving into detailed analysis
Questions this page answers:
• How is my wine club performing overall this month compared to last month?
• What are the key trends in my club membership and revenue?
• Where can I see my most important club KPIs in one place?
• How do I quickly assess if my wine club is growing or declining?
• Can I view both current performance and historical trends for my club metrics?
Tip: Start with the Primary KPIs tab for the most critical metrics, then switch to Secondary KPIs for additional context when you need to dig deeper into specific performance areas.
This summary was generated by AI.
Page Info
Category: Wine Club
Menu: WC - Highlights
Visual components: 18
Tabs
This page has multiple views you can switch between:
Primary KPIs (default)
KPI Card: Membership Cancellations CP, Membership Cancellations Δ%
KPI Card: Membership Active YDAY, Membership Active YDAY Δ%
KPI Card: Memberships Signups Ratio CP, Memberships Signups Ratio Δ%
KPI Card: Membership Total YDAY, Membership Total YDAY Δ%
KPI Card: Membership Growth CP, Membership Growth Δ%
KPI Card: Membership On Hold YDAY, Membership On Hold YDAY Δ%
KPI Card: Membership Attrition CP, Membership Attrition Δ%
KPI Card: Membership Signups CP, Membership Signups Δ%
Secondary KPIs
KPI Card: Membership Projected Annual Signup Ratio
KPI Card: Membership Projected Annual Attrition
KPI Card: Membership Projected Annual Growth Ratio
KPI Card: Member Lifetime Value CP, Member Lifetime Value Δ%
KPI Card: Membership Tenure (Excl) CP, Membership Tenure (Excl) Δ%
KPI Card: AOV (Excl $0 - Order Club) CP, AOV (Excl $0 - Order Club) Δ%
KPI Card: Net Sales CP (Order Club), Net Sales Δ% (Order Club)
Waterfall Chart: Sales Summary
Measures: Membership Total BOCP, Membership Signups CP, Membership Cancellations CP (Negative), Membership On Hold YDAY (negative)
Use this when you want to understand the net change in your wine club membership over the current period, breaking down how signups, cancellations, and holds contributed to your overall membership growth or decline. This answers "What's driving my membership changes?" and helps identify whether retention issues or acquisition problems are your biggest challenge.Combo Chart: Highlights | Wine Club Average Members
Measures: Membership Total All Time
Grouped by: Membership Date
Use this when you want to track your wine club membership growth trends over time and identify seasonal patterns or long-term trajectory changes. This answers "How has my club grown historically?" and "Are we seeing consistent growth month over month?" to help with forecasting and strategic planning.