Platform: Enolytics DTC

Summary:

What it is: Suggested Next Wine Name shows the specific wine (vintage-agnostic) that the recommendation engine identifies as the best next purchase for each customer based on their buying patterns and preferences.

How to use it:
• Filter by a specific wine name to see which customers are being recommended that wine, then create targeted marketing campaigns highlighting that bottle's unique characteristics
• Group customers by their suggested wine to identify demand patterns and inform inventory planning or production decisions

Tip: Since these are vintage-agnostic recommendations, the same wine name might appear for customers regardless of which vintage is currently available, making it easier to plan consistent messaging around core wines in your portfolio.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Wine Name (vintage agnostic) of the 'Pitch These Wines' suggested wines

Suggested Next Purchase

Type: string