Platform: Enolytics DTC

Summary:

What it is: Suggested Max Revenue shows the full revenue ceiling for each product recommendation - what you'd earn if the customer bought the recommended product at full price without factoring in conversion probability.

How to use it:

• Size your opportunities - Compare max revenue across recommendations to prioritize which customers and products represent the biggest upside potential, even if conversion rates vary

• Assess recommendation risk vs reward - View alongside expected revenue to see the gap between best-case scenarios and probability-weighted projections, helping you balance high-potential but uncertain opportunities against safer bets

Tip: Sort by highest max revenue first to identify your biggest potential wins, then check the conversion probability to understand which are realistic versus aspirational targets.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The full revenue opportunity if this customer purchases the recommended product, calculated as product price multiplied by expected bottles without any conversion probability applied. This represents the ceiling of what could be earned from this recommendation. Compare this with expected revenue to understand the difference between total potential value and realistic probability-weighted projections, helping you assess both upside opportunity and likely outcomes.

Suggested Next Purchase

Type: float

Format: $ #,##0