Platform: Enolytics DTC

Summary:

What it is: Suggested Wine Product Name contains the complete product names from your CRM system, including vintage year and wine name (like "2021 Cabernet Sauvignon Reserve" or "2020 Chardonnay Estate").

How to use it:
• Track performance of specific wines and vintages to see which products drive the most sales or have the highest customer retention rates
• Create targeted marketing campaigns around your top-performing wines or identify slow-moving inventory that needs promotional support

Tip: Since these names match exactly what's in your CRM and inventory systems, you can easily cross-reference recommendation data with order fulfillment and stock levels.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The complete product name as it appears in your CRM system, typically including the vintage year and wine name. For example, "2021 Cabernet Sauvignon Reserve" or "2020 Chardonnay Estate". This naming convention ensures consistency with order history and inventory records, making it easy to cross-reference recommendations with existing products and fulfill orders accurately.

Suggested Next Purchase

Type: string