Platform: Enolytics DTC

Summary:

What it is: Suggested Next Wine Varietal shows the grape varietal or varietal blend recommended for each customer, like Cabernet Sauvignon, Pinot Noir, Chardonnay, or proprietary blends. Keep in mind that varietal naming can vary depending on your system—Commerce7 uses standardized options while WineDirect Classic allows free-text entry, which may create naming variations.

How to use it:
• Build targeted email campaigns around specific varietals to promote relevant wines to customers based on their predicted preferences
• Segment customers by suggested varietal to create personalized tasting room experiences or wine club selections that align with their taste profile

Tip: Watch for naming inconsistencies if your data comes from a free-text system—you might see variations like "Cab Sauv" and "Cabernet Sauvignon" that represent the same varietal.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The grape varietal or varietal blend of the recommended wine, such as Cabernet Sauvignon, Pinot Noir, Chardonnay, or proprietary blends. This classification helps identify customer preferences and enables varietal-based marketing segmentation. Note that varietal values may vary in format and specificity depending on your source system—Commerce7 provides standardized options while WineDirect Classic allows free-text entry, which can result in naming variations.

Suggested Next Purchase

Type: string