📋 Summary:

What it is: A dimension representing the recommended or suggested wine name for a customer's next potential purchase in the DTC wine sales ecosystem.

How to use it:
• Filter customer segments to identify potential cross-selling and upselling opportunities based on wine recommendations
• Analyze which suggested next wines have the highest conversion rates and inform future wine club or marketing strategies

Tip: When selecting suggested next wine names, consider combining this dimension with other attributes like customer purchase history or wine club membership to create more targeted recommendation strategies.

This summary was generated by AI.

📊 Quick Stats:

Wine Name (vintage agnostic) of the 'Pitch These Wines' suggested wines

Type: string