Platform: Enolytics DTC

Summary:

Contact Most Recent Membership Risk Status Change Date captures the date when a club member's risk level most recently shifted between categories (like moving from Low to High risk), helping you track when customers became at-risk for churn. For contacts with multiple memberships, it shows the change date from their highest-risk membership.

How to use it:
• Identify members who recently moved to higher risk categories so you can prioritize immediate retention outreach
• Analyze timing patterns around risk changes to understand seasonal trends or triggers that push members toward cancellation

Tip: This is a PRO feature that's especially powerful when filtered to show recent dates - focus on members whose risk status changed in the last 30-60 days for the most actionable retention opportunities.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The date when a contact's club membership risk level most recently changed categories (such as moving from Low to High risk). For contacts with multiple active memberships, this reflects the change date from their highest-risk membership. PRO subscription feature that enables tracking of risk trajectory over time and helps identify which customers have recently become at-risk and may need immediate retention efforts.

Contact Segmentation

Type: date

Format: mm/dd/yyyy