Platform: Enolytics DTC

Summary:

What it is: Contact Membership Risk Follow Up Needed flags contacts whose club membership risk recently escalated to High or Very High, identifying who needs immediate retention outreach. This PRO-level flag is true/false and reflects the most recent risk status change for contacts with multiple memberships.

How to use it:

• Filter to true and sort by risk level to prioritize which at-risk members your club manager should contact first for retention conversations

• Create targeted retention campaigns by combining this flag with membership details like tenure, spending history, or specific risk factors

Tip: This only shows recent escalations to high-risk status, so check it regularly — yesterday's urgent follow-ups won't stay flagged forever.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether a contact's club membership risk recently escalated to a High or Very High level, signaling that proactive retention outreach may be warranted. Only considers memberships that are active in reporting and reflects the most recent risk status change for contacts with multiple club memberships. Available only with PRO subscription, this flag helps prioritize which at-risk members need immediate attention from club managers or retention teams.

Contact Segmentation

Type: boolean