Platform: Enolytics DTC

Summary:

What it shows: This report reveals how many cases your club members are purchasing through channels *other* than their regular club shipments — think tasting room visits, online orders, and special purchases. It's filtered to show (1) non-club channel sales only and (2) customers who were club members at the time of purchase. The data is broken down by month, making it perfect for spotting seasonal patterns in your members' additional spending.

Who should use it:
• Club managers tracking member engagement beyond shipments
• Finance teams preparing annual budgets and forecasts

When to use it:
• During budget planning season to project non-club revenue from members
• When analyzing how actively your club members shop outside their regular shipments
• To understand seasonal buying patterns of club members in your tasting room or online

Questions this report answers:
• "How much are my club members buying outside of their regular club shipments?"
• "Can I get the data I need for budgeting non-club sales to existing members?"
• "Where can I see monthly trends of member purchases in my tasting room and online store?"
• "How do I pull cases sold to club members through channels other than club shipments?"
• "What's the seasonal pattern of my members' additional purchases beyond their club orders?"

Tip: The original description suggests exporting this data and applying a multiplier for budget planning — use the "Cases Sold (Excl $0) CP" column as your baseline for projecting next year's member cross-channel sales.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.

To open it:

Quick Stats:

⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.

Club members' additional purchases outside regular shipments via tasting room, online orders, and special channels for non-club sales.

The following filters narrow down the data in this bookmark:

Dimension Filters:

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